Applying These Best Practices for Your Local Business

Applying These Best Practices for Your Local Business

This is a series of proven, data-driven best practices to help grow sales and improve the profitability of your local business. It’s a constantly growing resource of practical advice to eliminate real-world barriers to growth. I’ve always been passionate...
Know Your Numbers: 4 Keys to Small Business Success

Know Your Numbers: 4 Keys to Small Business Success

Just like for your personal health, knowing your numbers (key metrics) for your local business will make sure your business remains healthy. The phrase “Know Your Numbers” typically refers to measuring your personal health by knowing your blood pressure, weight,...
How POS Reports Can Lead to Bad Business Decisions

How POS Reports Can Lead to Bad Business Decisions

Reports provided by your point-of-sale (POS) system are designed for accounting/tax purposes, not for optimizing business results. By contrast, business intelligence tools are specifically designed to support decisions to improve your business. Use the right tool for...
Capture New Customers: Optimize Your Google Business Profile

Capture New Customers: Optimize Your Google Business Profile

Few activities will deliver a better Return on Investment for your local business than providing accurate and complete store information to Google. Hands-on testing has revealed some specific areas to focus on. Per Google, 88% of people who conduct a local search...